Are you looking to find the perfect virtual assistant to work with for your business? Filipino VAs have been making great waves especially as they are able to bring success to many employers they work with from all over the globe. If you are interested in successfully working with a Filipino Virtual Assistant, we hope these suggestions would help you in getting the best out of this decision. Managing a virtual assistant from the Philippines, ...

Service descriptions give your potential customers an idea of what your brand has to offer. That’s why it’s important to make sure your copies are concise, comprehensive, and engaging. How you write about your offerings online can also have an impact on brand visibility, specifically in terms of SEO (Search Engine Optimization). SEO is one of the many digital marketing strategies you can implement to drive audience expansion. You know y...

Social media marketing has taken the corporate world by storm. And one of the many social platforms that companies are flocking to is TikTok. What started as a fun app to post dance covers on has now transformed into a social media trailblazer. Since its 2016 launch, TikTok has now been downloaded 3 billion times. If you’re eyeing a share in the TikTok marketing goldmine, read on. In this article, we’ve listed down 10 Dos and Don’ts o...

Scaling your brand is one of the many challenges you’ll encounter as you manage your business. If you think you have done all you can to grow your company but are still looking to achieve more, perhaps it’s time to consider partnering with a Business Process Outsourcing (BPO) company. A BPO company can help you scale your brand and free up your time to focus on specific growth initiatives. In fact, offshoring your non-core functions to a B...

Attracting new consumers is one of the top business goals of any brand. Simply put, more customers mean increased profits. Because of that goal’s consistent presence in a company’s overall objectives, brands are always looking for creative ways to expand their consumer base. After all, growth requires change: you can’t possibly rely on the same expansion strategies to bring in the numbers. Just as your consumers change, so should yo...

All brands are in need of good copywriters. After all, text content exists virtually in all business processes- from User Interface and digital marketing to customer care and social media management. The ever-increasing demand of top-tier content writing has brought many companies overseas. In fact, a lot of brands turn to Philippine writers for crucial content creation tasks, recognizing the incredible expertise Filipinos have in that area. ...

More and more corporate leaders are hiring virtual assistants to outsource or manage their workload. This has led to an increase in both the demand for and supply of digital assistants, especially in the Philippines. To make sure you attract the most qualified of candidates for the task, your job listing should be written succinctly yet comprehensively. To do that, you have to consider your target applicants. This means getting inside thei...

Behind any effective digital marketing strategy is a team of exceptional marketers. How they achieved the particular skill set and know-how to launch great marketing campaigns differ, of course. But many of them share productive habits that helped shape their innovative and versatile minds. In this article, we’ll give you an in-depth list of smart habits that make successful digital marketers. We hope that by the end, you’ll consider ...

Among many things you should consider when outsourcing in the Philippines is your contractors’ work set-up. Usually, you can choose between these three: full-time, part-time, or freelance. Though they seem self-explanatory, these BPO (Business Process Outsourcing) categories are pretty nuanced when looked at closely. In this article, we’ll help you understand what sets the three different outsourcing types apart. We hope that by the en...

Upstage your competitors with these powerful SEO tips! Search Engine Optimization, more commonly known as SEO, is an ever-evolving field. Because it exists and operates entirely online, SEO is bound to innovate almost as fast as the Internet can- which we all know is doing so in a rapid pace. Brands that are up-to-date with SEO trends possess a coveted competitive edge over other companies. If you’re looking to dominate as these b...

Outsourcing in the Philippines is good business. In fact, the Business Process Outsourcing (BPO) industry in the Philippines is actually projected to be one of the country’s economic growth drivers this year. After all, it’s no secret that many international firms choose to outsource operations this side of the world. Year after year, more companies are finding it lucrative to base some business tasks in the Philippines. If you’re...

2023 is here! Is your brand geared to rev up your start-of-the-year digital marketing? After the celebrations have come and gone, consumers are now heading back to work or school. Some of them are still on a holiday high, while some have leftover money from their year end bonus. Many are still doom scrolling online, wishing it was still Christmas. If you strategize your marketing efforts well, you can maximize these buyer mindsets to start ...

Videos are digital marketing juggernauts. In fact, according to a survey conducted by Wyzowl (a state-of-the-art animation production tool), 86% of businesses use videos as marketing tools. Why, you ask? Because it’s effective. Let us show you why. Video Marketing by the Numbers In the same report by Wyzowl, researchers found out that 94% of marketers said that video clips aid consumers to understand products or services. This...

Customer service is a very important pillar of any successful business. It’s a good way to build brand loyalty, which may help boost brand awareness and conversions. However, catering to consumer queries and concerns might be too much responsibility for some companies, especially for new ones. That’s why more and more brands are leveling off customer service tasks to outsourcing companies. In this article, we’ll walk you through four ...

Implementing a digital marketing strategy is not the end of a campaign’s life cycle. To really ensure the success of your strategies, evaluating their performance is crucial. In fact, it’s one of the most important factors in your success. Let us tell you why.   Picture this example Say you launched a marketing campaign for an upcoming sale of your products. You employ influencers, you publish social media posts, and you i...

A good digital marketing strategy demands a game plan for a strong social media presence. Nowadays, it’s rare for any brand to exist without an online page or store. Social media giants like Facebook, Twitter, Instagram, and TikTok have become more than just platforms where you can connect with peers or see your favorite content. Social networks have now evolved into marketing juggernauts that many brands use to bolster revenue. And one ...

In today’s fast-paced corporate environment, it’s not uncommon to miss deadlines and appointments. A couple forgotten tasks isn’t that much- but it’s another thing when it grows into a chain of unanswered phone calls, meeting absences, and delayed events. One way business leaders ensure that they’re on top of their commitments is hiring virtual assistants. These out-of-office contractors can help you manage tasks you’re hard-presse...

Interested in a BPO (Business Process Outsourcing) career? You’ve come to the right place. Here at iTworks Global Solutions, we invest in our team members so they can reach their fullest potential in the offshoring landscape. Our best and brightest started where you are- looking for ways to get a foot in the door. Well, let us help you! We’ve prepared a short and sweet list of tips and tricks for future BPO superstars- yes, we’re loo...

As your business grows, so does the responsibility of managing it. For the uninitiated, this can get overwhelming fast. Enter outsourcing and its many benefits- think of these as offloading some inhouse tasks on your plate so you can focus on management alone. Who wouldn’t want that? But hold your horses–as much as we can go on and on about the advantages of outsourcing, you need to first understand what you’re signing up for. Th...

Keywords are the foundation of a good Search Engine Optimization (SEO) strategy. How else are you to drive traffic through search engine results if not through keywords? The importance of keywords to SEO might already be obvious to the seasoned digital marketer. But to many business owners, the significance of the right keywords might be missed altogether. In this article, we’ll give you a quick rundown on the importance of keywords and k...

Search Engine Optimization or SEO is a tricky strategy to implement, especially as search engines and the Internet as a whole continue to innovate every year. Luckily, it’s quite easy to look up SEO best practices online. Articles, vlogs, and studies abound that can teach you how to develop an SEO strategy tailor-fit for your company. With this article, we’re aiming to do just that- but with a twist. You’ve probably perused sources up...

When it comes to digital outsourcing, you might tend to think of Search Engine Optimization, customer service, or social media management. It’s true that many outsourcing companies, especially in the Philippines, offer those kinds of services. However, outsourcing agencies can do so much more than what many companies give them credit for. In this article, we’ll talk about four digital services that companies can offer if you’re start...

Expanding your business beyond your comfort zone and into international markets can seem daunting at first. You’re so used to transacting with local consumers that it’s hard to imagine doing so in other contexts. Luckily, reaching and selling foreign buyers are made easy by a robust digital marketing strategy! Whether you’re new to exploring international markets or you’re just looking to learn new things that can help improve your dig...

We’re in the last quarter of 2022 and if you’re still not maximizing the power of Search Engine Optimization (SEO)- you’re missing out. In this article, you’ll learn all about SEO best practices that actually work. Just in time for 2023, we’ll be gearing you up to face the new year with a more solid and effective digital marketing strategy! If you’re a total SEO newbie, you’ve come to the right place. We’ll start off with a ...

Here’s a trade secret in the digital marketing field: user experience (UX) can make or break your promotion efforts. Whether you’re advertising a product or service, how your audience interacts with your online channels predicts how they’ll respond to your campaign. In this article, we’ll discuss what mobile optimization is and how it’s the new frontier of digital marketing. We hope that by the end, we’ll have convinced you to leve...

The Philippines is home to many business process outsourcing companies or BPOs. In fact, the BPO industry in the country achieved a staggering $29.1 billion worth of profits just this year. Hiring more than 1.4 million employees, Philippine BPOs provide a wide range of services. These include accounting, logistics management, web development, and customer service.  Offshoring to the Philippines has been a growing trend in many foreign comp...

Business Process Outsourcing (BPO) in the Philippines is a great way to level off the stress shouldered by your team. BPOs come in many forms like Programmer Teams, Call Centers, or Digital Marketing Agencies. Having a dedicated team of experts handling crucial company responsibilities also helps ensure that these tasks are done right.  The Philippines is home to many BPO companies that offer a wide range of quality services- from digital mar...

Ever found your team overwhelmed or unqualified to take on tasks? Maybe it’s high time your company considers Business Process Outsourcing (BPO) or Digital Outsourcing in the Philippines! In this article, we’ll give you a quick rundown of what Digital Outsourcing is, how it works, and how it can potentially benefit your company.   What is Digital Outsourcing? Basically, Digital Outsourcing is the act of partnering with a ...

Now that most of us have been staying in our homes because of the quarantine, we have all been prompted to get in touch with our recreational skills and newly discovered talents! It is not a surprise that home-based businesses are emerging from the outcome of those activities. However, not all of us are gifted with the skill of selling and marketing our goods and services. Not everyone was born with the charisma of a successful salesman. As a ...

With the ongoing pandemic, a majority of people are still at home in isolation or preferring to stay indoors to avoid possible infection. This means many of your potential customers are just sitting at home probably on the internet and scrolling through social media. While traditional media like commercials and billboards are still quite useful, no one can discount the fact that there is a huge potential that's just waiting to be tapped online. B...

Capitalizing on digital marketing should be a business’ number one goal for 2021. Not only that this platform is increasing in potential, but having no connection to digital marketing in any way will only leave any business in an awkward spot in the competition. If you want to increase your business’s impact in 2021, you should consider adopting a digital marketing strategy right away. If you’re not that convinced, here are some reasons for...