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Navigating the Waters: Pros and Cons of Outsourcing Digital Marketing to the Philippines
January 29, 2024
Unlocking Success: The Smart Move of Outsourcing Content Writing to the Philippines
January 15, 2024
In the fast-paced digital era, content has become the lifeblood of online businesses, driving engagement, boosting SEO, and establishing brand authority. However, creating quality content consistently can be a time-consuming and challenging task. This is where outsourcing to the Philippines emerges as a smart move for businesses aiming to streamline their operations and enhance their content creation process. 1. Cost-Effective Solution: One o...
Unlocking Opportunities: 10 Reasons to Outsource Services from the Philippines
January 8, 2024
In an increasingly interconnected world, businesses are constantly seeking ways to streamline operations, reduce costs, and enhance efficiency. One strategic move that has gained immense popularity in recent years is outsourcing. The Philippines, often referred to as the "BPO (Business Process Outsourcing) hub of Asia," has emerged as a top outsourcing destination. In this blog, we'll explore 10 compelling reasons why outsourcing services fro...
The Future of BPO Industry in the Philippines in 2024
January 1, 2024
Navigating the Horizon: The Future of the BPO Industry in the Philippines in 2024 and Forward The year 2024 is looking great when it comes to redefining the BPO-based industries in the Philippines. With more Filipinos now open to the idea of working from home or working remotely, more individuals are ready to take on new heights of training to cope with the demands of working for clients abroad. In recent years, the Business Process Outsour...
Most Common Types of Marketing that You Can Outsource to the Philippines
November 1, 2023
Outsourcing marketing services to the Philippines has become an increasingly popular strategy for businesses seeking to streamline operations, reduce costs, and tap into a skilled workforce. The country's well-educated and English-proficient workforce, along with its lower labor costs compared to many Western countries, make it an attractive destination for outsourcing various marketing functions. Here are some of the types of marketing and servi...
How Outsourcing Marketing to the Philippines Can Help You Reach New Customers and Increase Your Sales
October 25, 2023
Outsourcing marketing to the Philippines has emerged as an effective strategy for businesses looking to expand their reach and boost sales. The Philippines has established itself as a prime destination for outsourcing services, thanks to its skilled and English-proficient workforce, cost-effectiveness, and thriving business process outsourcing (BPO) industry. Leveraging these advantages, companies can tap into a wealth of opportunities to connect...
The Cost and Quality of Web Development in the Philippines Compared to Other Countries
October 18, 2023
Web development costs and quality can vary significantly depending on the location where the work is done. The Philippines has emerged as a popular destination for outsourcing web development due to a combination of factors such as a skilled workforce, cost-effectiveness, and proficiency in English. Let's compare the cost and quality of web development in the Philippines with some other countries. Cost: How much does it cost to have a thir...
Best Practices for Outsourcing in the Philippines: Finding, Hiring, and Managing Filipino Talent
October 11, 2023
Outsourcing to the Philippines has become a popular choice for businesses seeking cost-effective and high-quality solutions. With a skilled workforce, strong English proficiency, and a growing technology sector, the Philippines offers many opportunities for companies looking to expand their operations. However, successful outsourcing requires careful planning, communication, and management. In this guide, we'll explore the best practices and tips...
20 Answers on How Do I Become a Successful Call Center Agent?
August 22, 2023
Being a call center agent is one of the most exciting job opportunities to many Filipinos today. With the world looking into Philippine human resources to find reliable call center partners, many are becoming interested in taking a piece of this successful industry and trying their skills.  Are you one of those who ask “How do I become a successful call center agent?”  If you are, then you have come to the right place. Check out 20 an...
25 Tips On Successfully Managing a Filipino Virtual Assistant
August 15, 2023
Are you looking to find the perfect virtual assistant to work with for your business? Filipino VAs have been making great waves especially as they are able to bring success to many employers they work with from all over the globe. If you are interested in successfully working with a Filipino Virtual Assistant, we hope these suggestions would help you in getting the best out of this decision. Managing a virtual assistant from the Philippines, ...
8 Powerful Tips You Can Use To Write Service Descriptions
May 15, 2023
Service descriptions give your potential customers an idea of what your brand has to offer. That’s why it’s important to make sure your copies are concise, comprehensive, and engaging. How you write about your offerings online can also have an impact on brand visibility, specifically in terms of SEO (Search Engine Optimization). SEO is one of the many digital marketing strategies you can implement to drive audience expansion. You know y...
Dos and Don’ts of TikTok Marketing: A Short Guide For Brand Owners
May 8, 2023
Social media marketing has taken the corporate world by storm. And one of the many social platforms that companies are flocking to is TikTok. What started as a fun app to post dance covers on has now transformed into a social media trailblazer. Since its 2016 launch, TikTok has now been downloaded 3 billion times. If you’re eyeing a share in the TikTok marketing goldmine, read on. In this article, we’ve listed down 10 Dos and Don’ts o...
6 Powerful Ways BPOs Can Help Scale Your Brand
May 1, 2023
Scaling your brand is one of the many challenges you’ll encounter as you manage your business. If you think you have done all you can to grow your company but are still looking to achieve more, perhaps it’s time to consider partnering with a Business Process Outsourcing (BPO) company. A BPO company can help you scale your brand and free up your time to focus on specific growth initiatives. In fact, offshoring your non-core functions to a B...
Grow Your Consumer Base With These Potent Marketing Tips
April 3, 2023
Attracting new consumers is one of the top business goals of any brand. Simply put, more customers mean increased profits. Because of that goal’s consistent presence in a company’s overall objectives, brands are always looking for creative ways to expand their consumer base. After all, growth requires change: you can’t possibly rely on the same expansion strategies to bring in the numbers. Just as your consumers change, so should yo...
Underrated Reasons Why Foreign Companies Hire Filipino Writers
March 20, 2023
All brands are in need of good copywriters. After all, text content exists virtually in all business processes- from User Interface and digital marketing to customer care and social media management. The ever-increasing demand of top-tier content writing has brought many companies overseas. In fact, a lot of brands turn to Philippine writers for crucial content creation tasks, recognizing the incredible expertise Filipinos have in that area. ...
8 Action-Driven Tips That Will Enhance Your Virtual Assistant Job Listings
March 7, 2023
More and more corporate leaders are hiring virtual assistants to outsource or manage their workload. This has led to an increase in both the demand for and supply of digital assistants, especially in the Philippines. To make sure you attract the most qualified of candidates for the task, your job listing should be written succinctly yet comprehensively. To do that, you have to consider your target applicants. This means getting inside thei...
5 Productive Habits All Successful Digital Marketers Do
February 23, 2023
Behind any effective digital marketing strategy is a team of exceptional marketers. How they achieved the particular skill set and know-how to launch great marketing campaigns differ, of course. But many of them share productive habits that helped shape their innovative and versatile minds. In this article, we’ll give you an in-depth list of smart habits that make successful digital marketers. We hope that by the end, you’ll consider ...
Outsourcing in the Philippines: Full-time, Part-time, or Freelance?
February 13, 2023
Among many things you should consider when outsourcing in the Philippines is your contractors’ work set-up. Usually, you can choose between these three: full-time, part-time, or freelance. Though they seem self-explanatory, these BPO (Business Process Outsourcing) categories are pretty nuanced when looked at closely. In this article, we’ll help you understand what sets the three different outsourcing types apart. We hope that by the en...
5 Tips to Gain a Competitive Edge in SEO
January 30, 2023
Upstage your competitors with these powerful SEO tips! Search Engine Optimization, more commonly known as SEO, is an ever-evolving field. Because it exists and operates entirely online, SEO is bound to innovate almost as fast as the Internet can- which we all know is doing so in a rapid pace. Brands that are up-to-date with SEO trends possess a coveted competitive edge over other companies. If you’re looking to dominate as these b...
5 Must-Know Tips when Negotiating an Outsourcing Deal in the Philippines
January 23, 2023
Outsourcing in the Philippines is good business. In fact, the Business Process Outsourcing (BPO) industry in the Philippines is actually projected to be one of the country’s economic growth drivers this year. After all, it’s no secret that many international firms choose to outsource operations this side of the world. Year after year, more companies are finding it lucrative to base some business tasks in the Philippines. If you’re...
5 Simple yet Genius Digital Marketing Tips to Start the New Year Right
January 16, 2023
2023 is here! Is your brand geared to rev up your start-of-the-year digital marketing? After the celebrations have come and gone, consumers are now heading back to work or school. Some of them are still on a holiday high, while some have leftover money from their year end bonus. Many are still doom scrolling online, wishing it was still Christmas. If you strategize your marketing efforts well, you can maximize these buyer mindsets to start ...
The Only Video Marketing Tips You’ll Ever Need
December 27, 2022
Videos are digital marketing juggernauts. In fact, according to a survey conducted by Wyzowl (a state-of-the-art animation production tool), 86% of businesses use videos as marketing tools. Why, you ask? Because it’s effective. Let us show you why. Video Marketing by the Numbers In the same report by Wyzowl, researchers found out that 94% of marketers said that video clips aid consumers to understand products or services. This...
4 Compelling Signs You Need to Outsource your Customer Service
December 19, 2022
Customer service is a very important pillar of any successful business. It’s a good way to build brand loyalty, which may help boost brand awareness and conversions. However, catering to consumer queries and concerns might be too much responsibility for some companies, especially for new ones. That’s why more and more brands are leveling off customer service tasks to outsourcing companies. In this article, we’ll walk you through four ...
Evaluate your digital marketing efforts with these 20 questions
December 12, 2022
Implementing a digital marketing strategy is not the end of a campaign’s life cycle. To really ensure the success of your strategies, evaluating their performance is crucial. In fact, it’s one of the most important factors in your success. Let us tell you why.   Picture this example Say you launched a marketing campaign for an upcoming sale of your products. You employ influencers, you publish social media posts, and you i...
Your very short (yet very definitive) guide to social media boosting
December 12, 2022
A good digital marketing strategy demands a game plan for a strong social media presence. Nowadays, it’s rare for any brand to exist without an online page or store. Social media giants like Facebook, Twitter, Instagram, and TikTok have become more than just platforms where you can connect with peers or see your favorite content. Social networks have now evolved into marketing juggernauts that many brands use to bolster revenue. And one ...
3 Important Signs That You Need a Virtual Assistant ASAP
December 1, 2022
In today’s fast-paced corporate environment, it’s not uncommon to miss deadlines and appointments. A couple forgotten tasks isn’t that much- but it’s another thing when it grows into a chain of unanswered phone calls, meeting absences, and delayed events. One way business leaders ensure that they’re on top of their commitments is hiring virtual assistants. These out-of-office contractors can help you manage tasks you’re hard-presse...
Read these important tips before you apply for a BPO job in the Philippines!
November 15, 2022
Interested in a BPO (Business Process Outsourcing) career? You’ve come to the right place. Here at iTworks Global Solutions, we invest in our team members so they can reach their fullest potential in the offshoring landscape. Our best and brightest started where you are- looking for ways to get a foot in the door. Well, let us help you! We’ve prepared a short and sweet list of tips and tricks for future BPO superstars- yes, we’re loo...
Consider these 5 factors before you outsource in the Philippines
November 1, 2022
As your business grows, so does the responsibility of managing it. For the uninitiated, this can get overwhelming fast. Enter outsourcing and its many benefits- think of these as offloading some inhouse tasks on your plate so you can focus on management alone. Who wouldn’t want that? But hold your horses–as much as we can go on and on about the advantages of outsourcing, you need to first understand what you’re signing up for. Th...
A Definitive Guide on Why Keywords are still Important in SEO
October 31, 2022
Keywords are the foundation of a good Search Engine Optimization (SEO) strategy. How else are you to drive traffic through search engine results if not through keywords? The importance of keywords to SEO might already be obvious to the seasoned digital marketer. But to many business owners, the significance of the right keywords might be missed altogether. In this article, we’ll give you a quick rundown on the importance of keywords and k...
Don’t Make These 4 Crucial SEO Strategy Mistakes
October 24, 2022
Search Engine Optimization or SEO is a tricky strategy to implement, especially as search engines and the Internet as a whole continue to innovate every year. Luckily, it’s quite easy to look up SEO best practices online. Articles, vlogs, and studies abound that can teach you how to develop an SEO strategy tailor-fit for your company. With this article, we’re aiming to do just that- but with a twist. You’ve probably perused sources up...
4 Digital Services that You Didn’t Know You Can Outsource in the Philippines
October 6, 2022
When it comes to digital outsourcing, you might tend to think of Search Engine Optimization, customer service, or social media management. It’s true that many outsourcing companies, especially in the Philippines, offer those kinds of services. However, outsourcing agencies can do so much more than what many companies give them credit for. In this article, we’ll talk about four digital services that companies can offer if you’re start...
5 Powerful Digital Marketing Tips for Expanding to International Markets
September 21, 2022
Expanding your business beyond your comfort zone and into international markets can seem daunting at first. You’re so used to transacting with local consumers that it’s hard to imagine doing so in other contexts. Luckily, reaching and selling foreign buyers are made easy by a robust digital marketing strategy! Whether you’re new to exploring international markets or you’re just looking to learn new things that can help improve your dig...
5 SEO Best Practices for 2023 that Actually Work
September 19, 2022
We’re in the last quarter of 2022 and if you’re still not maximizing the power of Search Engine Optimization (SEO)- you’re missing out. In this article, you’ll learn all about SEO best practices that actually work. Just in time for 2023, we’ll be gearing you up to face the new year with a more solid and effective digital marketing strategy! If you’re a total SEO newbie, you’ve come to the right place. We’ll start off with a ...
3 Undisputable Reasons Why Mobile Optimization is Crucial to Digital Marketing
August 30, 2022
Here’s a trade secret in the digital marketing field: user experience (UX) can make or break your promotion efforts. Whether you’re advertising a product or service, how your audience interacts with your online channels predicts how they’ll respond to your campaign. In this article, we’ll discuss what mobile optimization is and how it’s the new frontier of digital marketing. We hope that by the end, we’ll have convinced you to leve...
5 Reasons Why You Should Partner with a Philippine BPO ASAP
August 18, 2022
The Philippines is home to many business process outsourcing companies or BPOs. In fact, the BPO industry in the country achieved a staggering $29.1 billion worth of profits just this year. Hiring more than 1.4 million employees, Philippine BPOs provide a wide range of services. These include accounting, logistics management, web development, and customer service.  Offshoring to the Philippines has been a growing trend in many foreign comp...
Looking for a BPO Company in the Philippines? Check out these cool tips!
August 15, 2022
Business Process Outsourcing (BPO) in the Philippines is a great way to level off the stress shouldered by your team. BPOs come in many forms like Programmer Teams, Call Centers, or Digital Marketing Agencies. Having a dedicated team of experts handling crucial company responsibilities also helps ensure that these tasks are done right.  The Philippines is home to many BPO companies that offer a wide range of quality services- from digital mar...
What is Digital Outsourcing: Your Philippine BPO Questions Answered!
August 15, 2022
Ever found your team overwhelmed or unqualified to take on tasks? Maybe it’s high time your company considers Business Process Outsourcing (BPO) or Digital Outsourcing in the Philippines! In this article, we’ll give you a quick rundown of what Digital Outsourcing is, how it works, and how it can potentially benefit your company.   What is Digital Outsourcing? Basically, Digital Outsourcing is the act of partnering with a ...
How to Use Facebook Marketing to Boost Your Sales
April 12, 2021
Now that most of us have been staying in our homes because of the quarantine, we have all been prompted to get in touch with our recreational skills and newly discovered talents! It is not a surprise that home-based businesses are emerging from the outcome of those activities. However, not all of us are gifted with the skill of selling and marketing our goods and services. Not everyone was born with the charisma of a successful salesman. As a ...
Top 6 Digital Marketing Trends for 2021
March 16, 2021
With the ongoing pandemic, a majority of people are still at home in isolation or preferring to stay indoors to avoid possible infection. This means many of your potential customers are just sitting at home probably on the internet and scrolling through social media. While traditional media like commercials and billboards are still quite useful, no one can discount the fact that there is a huge potential that's just waiting to be tapped online. B...
10 Reasons You Need a Digital Marketing Strategy
February 17, 2021
Capitalizing on digital marketing should be a business’ number one goal for 2021. Not only that this platform is increasing in potential, but having no connection to digital marketing in any way will only leave any business in an awkward spot in the competition. If you want to increase your business’s impact in 2021, you should consider adopting a digital marketing strategy right away. If you’re not that convinced, here are some reasons for...

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