May 15, 2023
8 Powerful Tips You Can Use To Write Service Descriptions
Service descriptions give your potential customers an idea of what your brand has to offer. That’s why it’s important to make sure your copies are concise, comprehensive, and engaging.
How you write about your offerings online can also have an impact on brand visibility, specifically in terms of SEO (Search Engine Optimization). SEO is one of the many digital marketing strategies you can implement to drive audience expansion.
You know your business better so you’ve got the technical aspects down to a T. In this article, we’ll only be teaching you general tips and tricks to make the most out of your service descriptions. This is in hopes of boosting both your site traffic and your conversions.
Below are eight actionable tips you can do ASAP to improve your service page copies. Let’s start, shall we?
- Write as if you’re talking to your consumer
When writing your service description, imagine you’re having a conversation with a potential customer. Use a friendly tone that resonates with your target audience and demonstrates your expertise without sounding too formal or salesy.
- Start with addressing the elephant in the room
A surefire way to engage your readers right off the bat is to acknowledge their pain points. Ask yourself: what consumer problems does my brand address with its services?
When researching for possible companies to hire, people usually type keywords that pertain to their needs. This is where SEO and keyword research come in handy. You can use analytics data to optimize your content in a way that answers top queries about services related to yours.
- Avoid excessive keyword repetition
Speaking of keywords, you might be tempted to fill your copies up with them to boost your visibility. However, overstuffing keywords in your service description can harm your search rankings and readability.
Instead, focus on providing valuable information that accurately represents your services. Incorporate keywords naturally and strategically throughout the description.
- Highlight your unique selling points and key benefits
When reading about a new brand, consumers want to know right away what makes you a good choice. You have but a few seconds to make your case- do it well!
You can do this by clearly communicating the benefits customers can expect from your services. You should also identify what sets you apart from competitors, enumerating your strengths and goals.
- Use bullet points for easy readability
A great way to keep your readers’ attention while delivering your ideas eloquently is to use bullet points.
It can help to break down your service description into concise and scannable lists. This makes it easier for readers to quickly grasp the key features and benefits of your services. You can also include in your bullet points the specifics of your processes to paint a better picture of your abilities to your audience.
- Incorporate client testimonials or success stories
Nothing boosts a brand’s reputation better than good reviews. After all, people look to their fellow consumers for what services or products to avail.
Including testimonials or success stories from satisfied clients adds credibility to your service description and to your business. Showcase real-life examples of how your services have helped others achieve their goals. This instills confidence in potential customers and increases their trust in your expertise.
- Get creative with it
We’ve talked about copies up to this point, but don’t let that stop you from utilizing other forms of content. A fun way to capture your readers’ attention is to use short clips, photos, and infographics showcasing your services.
A lot of people learn better through visual content, so incorporating images into your web pages is a nice way to cater to those readers.
- Include a strong call-to-action (CTA):
Don’t let your readers leave your page without attempting a conversion! All digital marketing content you produce should aim to influence your audience to choose your company.
To give them a little nudge, add a CTA to all your web pages.
Guide readers towards taking the desired action (i.e. asking about your services via phone or email) by including a clear and compelling CTA. Encourage them to contact you, schedule a consultation, or make a purchase. Use persuasive language and create a sense of urgency if applicable.
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Writing content has never been easy and complicated at the same time. With all the technological innovations in terms of keywords, search engines, and social platforms, it’s no wonder tons of brand leaders end up needing assistance.
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