5 Productive Habits All Successful Digital Marketers Do

Behind any effective digital marketing strategy is a team of exceptional marketers.

How they achieved the particular skill set and know-how to launch great marketing campaigns differ, of course. But many of them share productive habits that helped shape their innovative and versatile minds.

In this article, we’ll give you an in-depth list of smart habits that make successful digital marketers. We hope that by the end, you’ll consider adapting their routines to enhance your marketing know-how.

1. Always learning
   First and foremost, effective digital marketer never stops studying their craft. They recognize that the Internet (and therefore their profession) is an ever-changing landscape.

   Really, the only way to keep up with the World Wide Web’s constant evolutions is to be open to learning. You can do this in many ways or through mini-habits.

   An example would be proactively looking for workshops or conferences to participate in. These avenues provide valuable knowledge from industry experts: ideas you might have never discovered on your own.

   Learning this way also gives you the opportunity to converse with fellow marketers and from their experience pick up new ways to approach your campaigns.

2. Updating buyer personas
   All brands have target consumers they hope to connect with. Through a thoroughly curated brand identity, companies interact with customers on the regular.

   However, as your buyers increase or grow older, using the same marketing strategy you used for decades might not work as well. An effective marketing team takes that into account.

   For example, if your target audience is mainly teenagers, you need to remember that the teens of the 90s are very different from Gen Z ones. How they think, talk, and use technology differs too.

   To address this, a smart habit to have is regular updating of your buyer persona. You do this through scientifically studying the demographics and interests of your changing audience. This can help you craft a marketing strategy that can keep up with both new and old consumers.

3. Staying on top of industry news and trends
   There are tons of blogs, digital magazines, and news outlets writing about online marketing- most of them are even free!

   These platforms offer rich resources for marketers looking for novel ways to promote their brand. Often you can read about success stories of businesses in terms of fostering a relationship with their consumers online.

   You can choose to only stay updated on your own industry’s marketing trends. But if you’re aiming to learn how other niches do their thing, you can also check out specialized outlets or journals to see how different brands take on the marketing challenge.

   Who knows? You might stumble upon a golden marketing strategy used by little known companies or industries.

4. Conducting regular assessments
   A successful marketing campaign doesn’t fall from the sky. It’s built through rigorous preparation. Sometimes it’s even created through robust trial and error.

   However, what most campaigns really need are scheduled performance checks. To make sure your current and future marketing efforts bear fruit, you need to monitor how they’re doing in the present.

   A lot of marketers make the mistake of measuring performance after the campaign has ended. That’s all well and good, but if you set regular assessments during your campaign, you’re likely to rack up better numbers when it ends.

   What do we mean? Say you launched a series of sponsored posts leading up to a webinar. By the end of the event, you wonder why only a handful of participants signed up.

   What could have boosted your numbers was checking your sponsored posts’ performance a few hours or days after you published them. This way, you can pinpoint where you fell short or where you can improve- to the benefit of your subsequent posts and your event.

5. Asking for help
   You might think that successful digital marketing campaigns are launched by seasoned brands on their own. But that’s far from the truth. Actually, even the best companies look to expert marketers for guidance.

   If you’re unsure how to go about a particular marketing strategy or if you need assistance to do a general audit of your plan, consider consulting an agency. With all the fast-paced changes in the field of advertising and marketing, it’s easy to get overwhelmed. We get you.

   A lot of big-name companies actually hire third-party agencies to help craft their brand identity and ad campaigns. From designing a logo to populating a website, you can refer to a digital marketing agency for a helping hand.

   Depending on your goals, you can consult companies to give you training or hire them to do the work for you. Either way, partnering with an agency has many lucrative benefits for your brand.

Don’t know where to begin? Start here!

If that last point inspired you to try a third-party agency, you don’t need to look far. iTworks Global Solutions is more than capable (and ready!) to help you achieve your highest marketing potential.

Based in the BPO (Business Process Outsourcing) haven that is the Philippines, we house teams of amazing digital marketing experts. These specialists have worked with some of the biggest brands inside and outside the country. And all their learnings and skills will be made available at your disposal once we partner up.

Want a successful marketing run? Consider this your Day 1.

The first step is to schedule a call. Drop us a line via any of our official channels and we’ll get in touch with you ASAP.